Marketing today is an ever-changing and often baffling creature. geralt on Pixabay under Creative Commons licence 5 Essentials of Modern Marketing Thanks to digital, modern marketing is a swiftly evolving beast. Nesh Pillay takes the bull by the horns and discusses five ways to harness its power. Nesh Pillay, Newcomer Entrepreneur in Residence at the Albion […]
When I began as Entrepreneur in Residence at the library, the first thing asked of me was to suggest a list of books. A mini wave of panic came over me: with thousands of books on entrepreneurship out there, how’s an indecisive person to pick? Ask Yourself: What's the point of what I'm doing? Like […]
Get on top of your branding game with Nesh Pillay’s top tips. Boss by Nick Youngson CC BY-SA 3.0 Alpha Stock Images Brand Like A Boss: Turning Customers into Fans Nesh Pillay, Newcomer Entrepreneur in Residence at the Albion Branch Entrepreneur-in-Residence Nesh Pillay joined a panel of experts at the Albion Library to discuss the importance of […]
Lack of market need is one of the top reasons startups fail. Audience by Nick Youngson CC BY-SA 3.0 Alpha Stock Images Who’s Your Audience? Advice for Startups Nesh Pillay discusses how to avoid this pitfall and find the audience that will grow your business. Nesh Pillay, Albion Newcomer Entrepreneur in Residence Identifying your market or audience should […]
As expected, my workshop this month on funding got my biggest turnout. As promised, I’m going to share some of the resources from my workshop. The Basics: Getting funding means telling a story about who you and your organization are, what you’ve done, what you want to do, and how funding will get you there. […]
Scott's Directories is a directory of Canadian businesses. It can be useful for marketing campaigns. Example 1: a business wants to direct a campaign at businesses with over 50 employees within a certain area of Toronto. Example 2: a business want to market its products and services to other businesses celebrating an anniversary. Example 1. […]
My first workshop as Entrepreneur in Residence at the Toronto Reference Library was full of excellent people and ideas, though I was surprised the most common question wasn’t about funding. The most frequent question both during and after was: “Can I start an organization if I’m not a citizen/permanent resident of Canada?” For-Profit Businesses I […]
image courtesy of West Legal Barristers and Solicitors Many of us don't want to think about dying, but the reality is that we will. Making a will is perhaps the most important thing we can do, but estate planning is about much more than that. In her MoneySense article "Estate planning: What you need to […]
We are happy to announce two programs offered in October and November at three library locations (Toronto Reference Library, Agincourt Library, and Albion Library). This is a unique opportunity for new and small business entrepreneurs to learn from the experts. These two Shopify programs dovetail nicely with the Entrepreneur in Residence programs offered at these same three locations.
The Entrepreneur in Residence (EIR) at the Toronto Reference Library will provide information, personalized support, and opportunities for skill development to people aspiring to start new businesses. The Newcomer Entrepreneurs in Residence (NEIRs) at the Albion branch and the Agincourt branch will specialize in providing this type of business information to newcomers.
Please join Michael Hlinka, CBC business commentator, for the launch of this program.