We honour Remembrance Day with WW1 Canadian vintage military posters

November 11, 2013 | Bill V. | Comments (1)

On Remembrance Day we respectfully pause to reflect on the sacrifice of the military, their families, the victims, casualties and society as a whole made during War.

WWI-era poster for Canadian Victory Bonds.

 "If ye break faith, we shall not sleep : buy victory bonds"

Toronto Public Library has a large collection of vintage WWI posters at the Toronto Reference Library Special Collections Department.   Many are available online as part of the digital archive.   A selection have been posted to our pinterest page

I want to highlight posters showing two aspects of World War I:

  • recruitment, an issue all during the war, but especially towards the end
  • home front sacrifice and efforts

The poster was a key communication tool in the time before the Internet, cell phones, television, the movies and even radio.  It served to inform, exhort and sway – it was an important propaganda tool.

 

 Britain buys 1,077,154,000 lbs    Canada's egg opportunity

There were others in the series that spoke to "pork opportunity" and "butter opportunity." Canada as a colony and loyal member of the British Empire helped feed England. When I look at these two food production posters I have to admit I don't fully understand them. They remind me of my Great-Aunt Stara Mika who used to say "sleep faster we need the pillows".   How were the cows supposed to speed up and do better?

 

There was also the Victory Bonds promotions offering the very competitive 5.5 % rate of return on investments of less than $50.

Keep all Canadians busy : buy 1918 victory bonds

Keep all Canadians busy : buy 1918 victory bonds

 

With a variety of designs – some more avant garde like the one below left by Malcom Gibson or the almost art deco one on the right by Arthur Keelor:

Nothing doing without victory bonds   For industrial expansion, buy victory bonds

 

While other posters used a more old fashioned guilt method:

If you cannot put the    Give to the Canadian Patriotic Fund

 

Before Canada could fight the War though our men had to enlist and there were many appeals to nationalism and cultural backgrounds:

For God! For King and Empire. For Newfoundland. Enlist now!

For God! For King and Empire. For Newfoundland. Enlist now!

 

  Faith, there's no wan could be bolder : come on boys! Join the Irish Canadian Overseas Battalion Rangers  48th Highlanders : 1200 men wanted at once for the 134th Highlanders Overseas Battalion

"48th Highlanders : 1200 men wanted at once for the 134th Highlanders Overseas Battalion"
" Come on Boys ! Join the Irish Canadian Rangers Overseas Battalion –  Faith, there's no wan could be bolder "

 

Le 178ième Bataillon canadien-français des Cantons de l'Est   Let his heart a thousandfold take the field again!

"Le 178ième Bataillon canadien-français des Cantons de l'Est – Pour le Roi, Pour La Patrie, Pour l'humanite"
"Let his heart a thousandfold take the field again "244th, Kitchener's Own Overseas, Canada".
 
This poster of Lord Kitchener was the inspiration for the famous Uncle Sam WW1 I want you for the US army recruitment poster.  As well it was Lord Kitchener's name that the Ontario town formerly known as Berlin adopted during WW1.

 

As time went on more men were needed and the appeals became stronger and Canada faced the Conscription Crisis of 1917.  

Kitchener calls for men

"Kitchener calls for men : Canadian Street Car Advertising Company"

 

 

I should go BUT!!! You are no exception, join now

 

    Your chums are fighting. Why aren't you?

 

 

Are your folks ashamed of you for not enlisting?

"Are your folks ashamed of you for not enlisting?"

 

About 65,000 Canadians died in World War I. Canadian soldiers distinguished themselves in many military battles including Somme, Ypres, Vimy and Passchendaele.  Most of our dead are buried overseas in France. When the War was over soldiers returned to a warm welcome but the society they had left had changed and the scars they carried from the War often stayed with them.

WATERS, PERCY, florist, Danforth Ave., s. side, betw. Hampton & Logan Aves.

Percy Waters florist, Danforth Ave., between Hampton & Logan Aves circa 1918.

 

If you would like to see a selection of our WW1 posters please look at our Pinterest page – otherwise you can also look at our digital archive.   We also have an extensive collection of World War II posters.

 

For other Toronto Public Library blogs done to honour Remembrance Day see:

You may also enjoy the virtual exhibit of World War II posters and ephemera from the 2005 show "Canadians on Guard: The Home Front 1939 – 1945".

 

 

 

 

 

 

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