Apples: 5 cents
At the end of a dusty hike on a hot summer day, these are the most beautiful words in the world! I'm biting into one of those crisp juicy pieces of heaven before I've even finished digging the change out of my pocket.
But there are times when companies must think that selling their product will take a little more convincing.
As an example, take a look at this video about the pitch for a very different kind of Apple - Apple Computer Inc's new iPad. It is a shortened version of the "reveal" of the iPad during the event's keynote address. The Huffington Post describes it as a "180-second video clip–which doesn't repeat any footage– [that] highlights just how many adjectives and superlatives Steve Jobs and his Apple cohorts like to use when showcasing their latest creation."
I don't remember needing that kind of convincing to eat my apple!
Below are some books that may help clarify just what is behind how companies introduce and market their products. Click on the book covers to find out where the books are located in the Toronto Public Library System:
It will be fascinating to watch the marketing of the iPad as time goes on.
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