Who Took My Apple and My Coke?
Apple Inc. has delayed the international launch of their new product, the iPad, for another month. According to the Associated Press, "U.S. buyers have been snapping up the iPad so quickly that Apple Inc. is delaying the tablet computer's overseas debut a second time, the company said Wednesday."
Yahoo Finance has an article that briefly briefly discusses the delay; apparen'tly it's because it's been selling so well in the United States that they can't keep up with demand!
New product launches are always fraught with difficulties and risk. Think back, for instance, to the launch of the "New Coke"!
Here are some books in the library about launching a new product:
These books will help your business launch a new product successfully.
Incidentally, if you want to read about Coca-Cola Inc, check out the following book. Other titles on the Coca-Cola Company are available at the Toronto Public Library.
Launching a new product can be an adventure!
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