The World Of Coca-Cola
As a teenager, I was an avid Coca-Cola fan. I loved drinking it from those beautiful bottles, frosted and right from the fridge. I even loved their jingles: "I'd like to buy the world a Coke, and keep it company" and "It's the real thing – in the back of your mind, what you're hoping to find is the real thing".
My whole family was aware of this obsession of mine, to the point that one year one of my little brothers gave me a six-pack of Coke for Christmas.
Around that time, the cola wars were in full force. Coke and Pepsi were battling it out, with the Pepsi Challenge as one of the key battlegrounds. Did you ever take the Pepsi Challenge? I never did, for fear of accidentally choosing Pepsi!
It looks like the cola wars continue to this day. According to the Wall Street Journal (quoted in Yahoo Finance), Diet Coke just passed Pepsi in terms of sales in the U.S. Coca-Cola is the highest-selling soft drink in the U.S., with Diet Coke second, and Pepsi coming in at third.
The library has lots of material on the Coca-Cola company in all its facets, from company histories…
…to books about the impact of Coca-Cola on the environment and human health, and its social implications.
We also have information on the cola wars, including the DVD entilted Cola Wars.
Inform yourself about this amazing and controversial company.
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