Blogging Your Business |

When thinking about social media and small business, don't forget about blogging! It's another great way to share current information about your company. Blogs and blog responses are the beginnings of conversations, and conversations are the beginning of a sense of community between you and your customers.

The Huffington Post Complete Guide to Blogging is a great book to read to get you started. It includes information on all kinds of blogs, not just business blogs, and includes sections on finding your voice, getting noticed, and creating and building community. When I began blogging, this was the first book I read. I highly recommend it.

The book also has lots of advice from Huffington Post bloggers of all types. Perhaps most importantly, the book will whet your appetite for blogging, and get you excited about giving it a try.

Here are some of the Huffington Post's key principles to blogging:

Blog often
Perfect is the enemy of done
Write like you speak
Know your audience
Write short

Each one of these points is explained more fully in the book. Have a look.

Also, have a look at What A Blog Can Do For Your Business, at About.com. This article includes specific examples of business blogs.

Once you've found the enthusiasm to blog and you understand its value, read up on how to do it! The Toronto Public Library has lots of books on this subject, including video blogging: