Market Research with Library Resources
Market Research with Library Resources
Toronto Public Library provides information in a variety of formats. These include downloads and ebooks, DVDs, articles and online research. Additional help is available by consulting a librarian in the branch, calling Answerline (416-393-7131), or by using our email or online chat service, Ask a Librarian. You can also Book a Librarian (a 30-to-60 minute personal appointment with a librarian).
Getting Started
The Business, Science and Technology Department of the Toronto Reference Library (3rd floor) has many resources related to market research. For additional information please ask at the Information Desk.
Searching the Library Catalogue Using Suggested Subjects or Keywords
Subjects:
Associations – Canada – directories
Business enterprises – Canada – statistics
Canada – economic conditions – statistics
Industries – Ontario – Toronto region – directories
Marketing research – methodology
Marketing – Canada – periodicals
Market surveys – Canada – statistics
Small business – Canada – finance – statistics
Keywords
Checking the Shelves
Relevant call numbers:
330.971
338.09
338.439
337.74097
380.109
658.800
658.83
658.83028
Suggested Titles
General Market Research and Survey Techniques
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| Big Data Marketing |
Essentials of Marketing Research |
Handbook of Persuasion and Social Marketing |
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| Marketing Research Essentials |
Market Research in Practice |
Marketing with Social Media |
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| Membership Economy |
Small Business Marketing |
Write Your Business Plan |
Business / Industry Performance
Company Information
Ontario Business-to-Business Sales & Marketing Directory. 4 vols.
Regional Directory. Ontario [Dun & Bradstreet]
Scott’s Directories: Ontario Business. 4 vols.
Using Online Sources
Toronto Public Library provides access to a wide range of online resources, such as downloads and eBooks, as well as articles and online research. Most of these resources can be accessed outside the library from the Library’s website with a valid Toronto library card.
Find Your Way…Downloads & eBooks
Click on Downloads & eBooks from the FIND YOUR WAY section of the Library’s homepage. Click on eBooks & Digital Content: Start Here to find Getting Started with Library eBooks. From the Downloads & eBooks page, select OverDrive eBooks and eAudiobooks. Our largest eBook collection, OverDrive includes current non-fiction, videos and audiobooks. Click on Business & Careers under eBook Nonfiction to browse all titles in this category.
Find Your Way…Articles & Online Research
Click on Articles & Online Research from the FIND YOUR WAY section of the library’s homepage, select Databases & Research Tools by Topic and then Business & Careers. (Or, just enter the title of the database in the main search box of the homepage, or browse using the A – Z List of All Databases).
Suggested Databases:
Marketline (available at TRL and NYCL branches only)
Scott’s Business Directories Online
Safari Tech & Business Books Online
Find Your Way…Small Business
Click on Small Business from the FIND YOUR WAY section of the library’s homepage to find Spaces to Meet and Work, Expert Staff Assistance, Specialized Business Resources, and business-related Programs and Seminars.
Recommended Websites
Click on Books, Video, Research and More from the library’s homepage, select Recommended Websites, and then Business, Finance and Economics. To find websites on doing market research click on Small Business and Entrepreneurship/Research Tools.
Demographic Information
NHS Profile [National Household Survey], 2011 Census
Report on the Demographic Situation in Canada, 2008 to 2012
Business/Industry Performance/Company Information
Canadian Companies Capabilities
Additional Sources
Associations
Various associations and organizations produce newsletters and websites. They may contain very specific and specialized information and are useful sources of information regarding news, developments, new products and suppliers in an industry. For example, in Canada the Restaurants Canada and the Retail Council of Canada have websites with statistics on their industries and major trends.
Magazines/Newspapers
Financial Post [section of National Post]
Report on Business [section of Globe and Mail]
Trade Publications and Directories
Trade publications often contain information on competitors and new products. They may also have information about industry developments, issues, forecasts and market surveys. Trade, professional or business associations (e.g. local Chamber of Commerce) can be another good source for market information. These associations may have market research available pertaining to their industry. These reports can sometimes be purchased. In some cases, this material will be sold only to members.
Vertical Files – Industry Files
Located behind the Business, Science and Technology Department Information Desk, they include recent printouts and clippings from various sources for Canadian industries. Press releases, pamphlets and other sources of information about industries may also be included.
See Also
Business Directories : City of Toronto and Area
Researching a Canadian Company
Researching a Canadian Industry
Starting a Small Business in Canada
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