Resources for TPL Bloggers |

The Online and Social Media Policy sets out how TPL will use online and social media channels to address service objectives in a manner that is consistent with the Library's mission, vision and service values
To ensure that TPL leverages the potential of online and social media while managing the inherent risks, the Library's Terms of Use outlines the requirements for participation and content
The Editorial Guidelines (PDF) apply to all TPL staff who are participating in TPL's online channels. It contains mandatory guidelines as well as recommended best practices that staff should adopt and practice
The Style Guide (PDF) is a reference for all TPL staff involved with creating written documents and publications, both print and electronic. The goal is to ensure consistency in spelling, grammar and style across the organization in order to foster a professional, polished look to all communications on all channels.

How users read and write for the web from GOV.UK's style guide
Write better, a checklist from the Center for Plain Language
An interview with Ginny Redish about universal design, accessibility and plain language
Strunk and White's enduring classic, The Elements of Style, courtesy Project Gutenberg
The Hemingway app is a great composition tool, also useful to test and improve your writing. And here's a good read for the ideal length of everything online

Good starting points:

The following are great sources to find images, without the need to ask for permission:

TPL’s Digital Archive
City of Toronto’s Archives Database
Flickr – Toronto’s History
Creative Commons has their own portal
Many directories of content in the public domain, e.g. The Public Domain Review
Tin Eye – For images by colour
Pexels
unsplash
Gender Spectrum Collection: “The Gender Spectrum Collection is a stock photo library featuring images of trans and non-binary models that go beyond the clichés. This collection aims to help media better represent members of these communities as people not necessarily defined by their gender identities—people with careers, relationships, talents, passions, and home lives."
Age Positive Image Library: "shows positive and realistic images of over 50s in a bid to challenge negative and stereotypical views of older age. The photos show a more realistic depiction of ageing – to help tackle ageism and challenge the idea that all older people are frail and vulnerable. The library, which contains over 2,000 images and is regularly updated, offers journalists, organisations and individuals a wide selection of images.”
Disability:IN Stock Library: “offers disability inclusive stock photography to the public. In an effort to empower business to achieve disability inclusion and equality."
TPL’s Image Bank ( Shared Drive > Design-Public > 1 TPL Image Bank )

How should I attribute an image? Below are a few examples:

How do I find where an image originated from? Try using Google's reverse image search
Want to learn more about copyright laws? Michael Geist is the name to follow

Bloggers receive a monthly report outlining key metrics that reflect the success of their blog(s). These include the top posts for the month, Pageviews, Visits, and Average Time on Page.

The "Bloggers Folder" in the S: Drive contains a number of additional resources, including:

Staff list of all TPL Bloggers (i.e. names of all Bloggers, Blog Leads and Blog Managers)
Quarterly posts schedule
Blog Checklist
Presentation slides from the training

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