YouTube Reaches One Billion Monthly Users
On March 20, 2013, the world’s most popular video-sharing
service YouTube announced on its blog that “YouTube
now has more than a billion unique users every single month.” The
Google-owned service noted that “(n)early one out of every two people on the
Internet visits YouTube.” This puts YouTube in a similar position to Facebook
which recently reached one
billion active monthly users in October 2012 and increased
to 1.06 billion active monthly users in January 2013.
(Source
; Also available as a PDF at http://ssl.gstatic.com/think/docs/gen-c-connects-on-youtube_infographics.pdf
)
The Google Agency Blog published a
blog post entitled “How
does Gen C watch Youtube? On all screens, all the time” on March 20, 2013
that addressed increased YouTube usage on account of “Generation C”, aptly
named by Nielsen for the
18 to 34 year old demographic that places an importance on being connected.
According to the Google Agency Blog, Generation C places importance on connection
(with a variety of devices to watch YouTube), creation (including creating,
watching, and uploading videos on YouTube), community (driven by what is
popular on YouTube to share video content with family and friends), and
curation (finding content on YouTube and elsewhere that is important to them).
The Google Agency Blog reported that Gen C watch
YouTube on their smartphones in conjunction with other activities. For example,
41% access YouTube while waiting for someone or something, 18% during commuting
from school or work, and 15% while ignoring commercials that are running on
television.
47% of Gen C smartphone users actively access
YouTube as a destination for finding videos, while 9% have accessed videos for
social reasons as it was shared by friends in an email, and 18% have watched a video because it was shared on
a social networking site. For
those of you who are new to the Internet and to using a computer, Google and YouTube are trying to entice brand
marketers to reach Gen C consumers (who have made YouTube an important website
destination) with options such as TrueView
video ads and One
Channel design (that provides access to advertisements regardless of the
device used).
To view a PDF copy of the research document “Introducing
Gen C: The YouTube Generation”, click here.
Please share your thoughts with the Computer
and Library Learning blog on how you spend time on YouTube.
2 thoughts on “YouTube Reaches One Billion Monthly Users”
Why is the library providing a platform for Google’s marketing materials?
Hello Arc:
Thank you for your question. The intent here is to inform people who may not know about these developments. Toronto Public Library offers basic computer workshops for Internet usage and participants are not always aware about advertising that one might find on Google, YouTube, Yahoo, Bing, Facebook or elsewhere on the Internet. I have added the following clause “For those of you who are new to the Internet and to using a computer,” to the sentence “…Google and YouTube are trying to entice brand marketers to reach Gen C consumers…” to clarify this point.